For professionalsThe financial operating system for small business
Can you hire? Why is cash tight? Are you on track? Owners carry these questions every day. Ziva answers them the way a CFO would, straight from your numbers.
First invites go out in small batches. One email when it's your turn, nothing else.
A finance department used to be a six-figure hire.
Now it's software.
Your month, told as a story. It opens with what matters, explains what changed, and every number wears a sentence about what it means for your business.
Revenue lands, each cost steps down, and what's left stands on the right. Watching it assemble is the explanation.
Set the goal. Ziva computes your pace, where the year actually lands, the gap, and the exact monthly change that closes it. Dashboards show where you've been. This shows whether you'll arrive.
The gap is $180,000. Closing it takes roughly $45,000 a month more from September.
The next four weeks of cash, built from invoices and bills that already exist. Thirteen weeks out, honest about what's known and what's assumed. You see the tight week coming before you're in it.
Green weeks are fine. Week 2 wears the watch color because payroll leaves before the month's invoices land.
Can you afford the hire? What does a price change do? Should you take the draw? Ziva runs your real numbers against the question and shows the impact before you commit.
Same business, one changed assumption, the difference computed before you commit. Never a prediction, always a comparison.
Who's late, how late, and what faster payment is worth in dollars, plus who to call first. The same view exists for what you owe, so nothing surprises you from either side.
Every slice in dollars, and the report names who to call first.
Profit per client, after the costs that belong to each one. Some clients fund the business, and some quietly cost you money. This might be the single most useful thing in your books, and a P&L alone can't show it.
The report says which relationship to reprice, renegotiate, or thank.
Little numbers you'd never compute yourself, computed for you. Like what you actually make per hour as the owner, after every cost.
Your effective hourly rate, this month
Net profit of $15,430 across the 215 hours you put in.
What Ziva recommended last month gets checked this month, and it reports back on what happened. That's what makes it feel like a member of the team instead of a report.
Trends, seasonality, past goals, past recommendations. Ziva carries your history forward and gets sharper the longer it knows you. It never starts from scratch.
Twelve months ride beside every line. The quiet climb in the second row is exactly the kind of thing that gets a sentence in your report.
Different businesses make money differently, and Ziva watches what yours runs on. The recommendations change with it too: what's normal for businesses like yours, what to watch, and what to do about it.
Every chart draws itself as you reach it, because that's how it behaves in the product. Figures are samples from a fictional company.
This list is for owners. Free to join, and first invites go out in small batches.
Tap any figure and see where it came from. Every number is computed from your books, the way a spreadsheet computes a formula, and a report whose numbers don't tie to the source doesn't ship.
Ziva reads your books and never writes to them. A missing number gets flagged, not guessed.
Gross margin 63.0%
Every figure carries this. Tap it, see the math, and flag it if something seems off.
Big companies pay a CFO and a finance team to keep watch over the numbers. Everyone else got priced out.
Ziva was built to change that. Every small business deserves the same level of financial insight the big ones have.
Founded by Goldy Lichter, a working financial controller who built Ziva to do her own job.
Bookkeepers, accountants, and fractional controllers run their whole client list through Ziva and deliver every report under their own name.
Reports route to you first. You read, adjust, approve, and publish, on your schedule. You walk into every client meeting looking like you brought an analyst with you.
Early partners get a direct hand in shaping the professional side, and first access to the referral program when it opens.
A separate, smaller list from the owner waitlist.
Ziva is software that does the job of a CFO for a small business. It reads your books, explains the month, shows whether you'll hit the goal you set, watches cash weeks ahead, and answers the decisions in front of you.
Owners who have clean books but no finance team. Your bookkeeper or accountant keeps the records; Ziva is for the part nobody was doing, which is telling you what those records mean. It connects to QuickBooks Online first.
No. Bookkeeping is the foundation Ziva stands on, and your accountant still handles taxes and filings. The role Ziva takes on is the finance hire most small businesses never made: the CFO who watches the numbers all year.
Straight from your books. Every figure is computed the way a spreadsheet computes a formula and traces back to a real entry, and a report whose numbers don't tie to the source doesn't ship. Ziva reads your books and never writes to them. If a number is missing, Ziva says so.
Final pricing lands at launch, but the shape is set: self-serve plans between $49 and $99 a month, and a premium tier above that where a financial professional reviews every report. The job it does used to be a six-figure hire. The waitlist sees pricing before anyone else.
Yes. Ziva launches with free tools anyone can use, with no login and no gate: what you need to sell to break even, how long your cash lasts, whether you can afford to hire, what a price change would do. Each one answers a question owners already ask, and the full platform builds from there.
It's in build now. First invites go to the waitlist in small batches.